Work Experience

Shmoop, Scottsdale, AZ – Ed-Tech

Senior Visual Designer | April 2018 – March 2020

• Advance the complete company rebrand by creating new brand guidelines, landing page designs, sales, marketing, and advertising collateral

• Execute top-quality and cutting-edge visual design work for a digital product

• Oversee design projects, from conception to delivery

• Work closely with VP of marketing, director of eCommerce, content, experience, and sales teams to implement a cohesive visual brand

• Ensures work across the team is on brand and of the highest quality

• Daily design focus: UI design of landing pages for our eCommerce platform, infographic and icon illustrations, email marketing for B2B and B2C, display ads, social media advertising, and print promotional pieces for the sales and marketing team

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DW Green Company, Tempe, AZ – Design Agency

Brand Director | June 2012 – April 2018

Senior Graphic Designer | October 2010 - June 2012

• Responsible for the design and management 25 unique client brands

• Preserve alignment with members of the team and the brands to ensure quality and consistency of our design, copy, interactive functionality and motion graphics

• Design and development of initial brand strategies, rebranding, digital signage, billboards, UI design, email marketing, social media, mailers, weekly ads, run of press ads, marketing campaigns, contests, and more

• Led a team of three production designers and worked directly with the creative director, copywriter, motion graphics specialist, and multiple programmers

• Created copywriting blurbs and headlines

• Manage weekly press schedule and coordination with printer

• Balance staff workload and oversee project prioritization to ensure efficient team operation

• Select, develop, and evaluate staff

• Led collaboration on projects

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Education

Arizona State University | Bachelor of Science
Graphic Design / Visual Communication Design, May 2006